Degree Objectives
1. Understand inbound marketing and SEO strategies based on evolving trends in the market.
Humanizing the Brand
Research and Plan
When looking at the foundation's brand there was a need to feel more human when on social media. Making our followers feel more than a paycheck.
GameSafe Inc. Keyword Research
While working with GameSafe Inc. I did keyword research with Google Analytics. Looking for keywords that are popular to use for the website.
2. Create content that fosters the growth and engagement of a targeted audience.
While at the foundation, I created quizzes about the foundation to increase engagement. Then I created questionnaires to help see what our followers wanted from the foundation.
While working with GameSafe, I created content for their Social Media Platforms to help grow awareness for their brand. This brand wanted to focus on sharing dangers with parents and then show their solution.
3. Design and implement digital marketing strategies that follow branding guidelines.
When working on the foundation's Instagram platform, there was the need to create the highlights for the foundation. I went on to create the highlights to show off the foundation and the different assets within the foundation.
While working at the foundation, I created the logo and website for their Couples Conference with a given color palette and simple ideas. I made sure that the colors fit with one another while creating a simple modern-looking site with a timeless logo for years to come.
4. Identify basic KPIs (Key Performance Indicators) through analytics for conversion optimization.
This is the Quaterly report from January to March. In this report, is how we helped the brand showing off the changes we made with our colors and look of banners. Then there are the Social Media reports from the Social Media Speacialist and myself.
When looking at the Milton H. Erickson Foundation social media platforms I noticed that there was a low amount of engagement from followers and towards followers.
With this knowledge, I went in and increased engagement with followers and in return we had a better output of engagement from our followers.
5. Cultivate leadership qualities through the development and management of marketing
campaigns.
Couple's Conference Campaign
The Couple's Conference Campaign is a campaign that was run to help show awareness and acquire registrants for the Couple's Conference.
Art of Psychotherapy - Round 8
Campaign
The Art of Psychotherapy Campaign is a campaign that was run to help show awareness and acquire registrants for the course run by the foundation.
6. Develop the ability to work with standard and emerging platforms used in the industry for digital
advertising.
I use MailChimp when it comes to our email campaigns at the foundation about upcoming events.
We also use MailChimp for surveys for feedback from our courses or conferences that we hold.
I use Canva to create content for our Foundation's social media platforms. Including both posts and stories.
We also use Canva for when we need content for our emails or ads within our newsletters.